The 5 Biggest Content Writing Trends You Need to Know In 2022

The 5 Biggest Content Writing Trends You Need to Know In 2022
The 5 Biggest Content Writing Trends You Need to Know In 2022

Content is often what defines the success of your company on the Internet. You should be aware of and align yourself with the latest trends. Here are ciggest content writing trends you need to know in 2022.

Is 2022 any different than other years? And should you re-invent content marketing strategies?

It’s a great question.

The role of content is still vital in business development and growth. 70% of content marketers invest actively in content marketing.

So, should you invest more in content creation for your company? What will be the top trends in content writing for 2022?

CartCoders – An Shopify SEO services provider, Share here Content Writing Trends you can follow to gain traffic to your website. Keep reading to find out which content is most effective for this year.

What did 2022 bring about a change in content writing?

What did 2022 bring about a change in content writing?

It shouldn’t surprise us to say that everything is constantly changing. The needs of search engines and users are changing the way that content writing is done.

But, before we get to the changes, let us answer one question: What is content writing?

Content writing can be defined as the process of creating, editing, and planning content for the internet, often with digital marketing goals.

What will be different? How will writing evolve in 2022?

Statista conducted marketing research in 2020 where content marketers found that increasing budgets could increase content marketing effectiveness. In 2021, 60%* of companies increased their content marketing budgets.

This leads us to conclude that content has great ROI and results. We expect both B2B as well as B2C companies to increase their budgets over the next year.

In 2021, there was a greater number of B2B (39%) and B2C (46% respectively*) companies that published content multiple times per week than in 2020. You can now post content multiple times per week in 2022 as major companies. But don’t go crazy. Posting two times per week is acceptable if you’re not an online publication, news blog, or news site.

What about content formats?

The study* found that there are three major content types that play leading roles in the market.

B2BText 78%Video 71%Image 65%
B2CVideo 78%Image 77%Text 70%
Content Writing Trends

Whitepapers and studies also rank among the top ten formats. Written content is still strong, as you can see.

What’s the deal with the pandemic? Is it changing the message and essence of content?

First, the last few years have taught us that it is important to approach users first and not just buyers. This type of communication will only get stronger in the coming year.

Content Marketing Institute conducted research. These are some of the responses it received.

“We felt more empathy for our audience and were more open to their ideas.”

“Many of our potential clients had a difficult year while our revenue actually increased.” It was necessary to show compassion and restraint.

“More empathy, less selling.”

These statements are confirmed by Statista’s Content Marketing Report. This is why 55% and 46% respectively of B2B companies* have accelerated digital transformation.

Marketing continues to prioritize content, as you can see. Written content remains one of your best options.

You can increase your customer base if you remember these essential steps to content creation.

Here are five things to consider when you want to improve your content writing skills in 2022.

Your #1 priority is your users

Your #1 priority is your users

CMI found that content marketers who are most successful prioritize informational needs.

Your customers are your greatest success driver for this year. As we mentioned in the previous section: Value your customers as people.

We discussed the requirements of content in our previous article. It is important that users can find the answers they seek in the content.

To better understand your audience, you can create a buyer persona.

This will allow you to ask the right questions. You will be able to better understand your users. What are their most likely questions? What information are they likely to search for? What is most important?

No matter what industry you work in, make sure your audience is happy. You will win if you can identify their search intent or know what they are looking for.

Google offers advice on how to create better content.

Use SEO content writing best practices

It is essential to have a well-thought out content strategy.

You must know the best content writing techniques to use, regardless of how you plan and edit your content.

SEO writing is perhaps the most important advice we can offer.

SEO writing refers to content creation that considers both search engines as well as users.

These principles will allow you to create engaging content that is both interesting and search engine-friendly.

How to create SEO content

  1. Optimize your keywords. Experts recommend targeting 80% of the most important keywords in your niche, and 20% of the most trending. To find the right keywords, use tools such as Ahrefs Google Keyword Planner.
  2. Use the title tag to express your creativity. Use headlines that are engaging and answer users’ questions. Use a target keyword as your tag. Headlines with numbers and around 40 characters are the best.
  3. Meta descriptions are important. Meta descriptions give you additional information about your article. It should contain keywords and be persuasive. Maximum length should be 120-130 characters Meta descriptions result in 5.8% more clicks
  4. Headers are important. Use headers with keywords. They not only aid crawlers, but also allow you division of your content into logical parts. They improve the readability of your text and increase UX.
  5. Mind content quality. You should keep your content current, relevant, and useful. Also, use H2, H3, and H4 headers to create structured articles. Don’t write too many paragraphs (upto five lines), and you can also use text formatting (bold and italics).
  6. Visual content is a must. 70% of companies invest heavily in visual marketing strategies. Visuals help users perceive your content better. You can also get more information about the topic. Visual elements are also more popular.
  7. Use internal links. This type of link provides search engines with more information about both the current page as well as the page that you are linking to. You can also improve the user experience by providing more relevant information.

These seven rules will help you create optimized content that will make you stand out in 2022.

Personalize content

Generic content is no longer an option.

Different content types all require personalization. Take, for example:

  • Personalization in email subject lines and message results in a 5.9% increase in open rates and 0.2% higher click rates.
  • 85% of customers were influenced by personalized homepage promotions to purchase.
  • 79% of users say they will only engage with deals if they have been personally tailored.
  • 87% of respondents said personalized content has a positive impact on how they feel about a company.

Here are some more personalization perks.

You can achieve certain things if you consider that you must find a personal approach.

You can also personalize your content depending on the stage of the marketing funnel. This means that users who are part of the advocacy and awareness stages need to receive a different message.

This approach is supported by most marketers. 42% of B2B companies and 38% for B2C businesses* believe personalized content distribution is important throughout the customer journey.

Diversify your content

Smart content marketers are skilled at repurposing and diversifying content.

Today, users are not interested in reading just one type of content. Your writing should not be limited to blog content.

The best news is that your blog articles can be used to create many content types. You can make infographics from them, or combine elements to create content for social media.

Many industry leaders, such as Ahrefs or Neil Patel, turn blog posts into videos. This allows them to reach new audiences and expand their reach.

When creating content, remember to consider the most important types of content in 2022. This allows you to engage users and repurpose content more effectively.

Written content still rocks

As we’ve mentioned, text formats are still the most important for both B2B as well as B2C businesses.


  • Whitepapers are used by 48% of B2B marketers.
  • Whitepapers are used by 20% of B2C marketers.
  • 36% of B2B marketers employ studies.
  • 21% of B2C marketers employ studies.

Why is written content so important and popular?

Articles can be used to explain complicated topics. You can also create short or long posts to help customers along their journey.

You can also increase brand awareness and convert customers into loyal customers.

Third, written content can improve your website’s SEO. This is the main reason to use written content.

Google will understand your website better if you create unique, relevant, and detailed content that is rich in keywords. This results in better visibility and a higher rank on the SERP.


Based on current trends and world events, content writing is constantly evolving.

Content writing will be defined in 2022 as personalization, pandemic influence and putting customers first.

You can be the most sought-after source of information when you are looking for answers or solutions.

What will be your content marketing strategy for 2022? Which approach will you take? Please share your ideas in the comments.

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Ajay Patel
Ajay Patel is a marketing expert that writes a number of marketing content for guest posts, and social media marketing content, and run paid campaign on Facebook, Google Adwords, etc. He is probably writing about one or spending time enjoying his most recent marketing projects, helping the website to get more traffic, sales, and downloads.

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