Facebook is a very popular social media platform.
Facebook was founded in 2004 by Mark Zuckerberg, a Harvard roommate. It has since grown to be a multi-billion dollar platform that attracts millions of users every day.
There are so many active Facebook users that marketing and advertising on Facebook has never been more effective.
With an increase of audience comes increased competition to reach them. It is therefore important to be more aware of the constantly changing platform in 2022.
You have more options than ever to ensure your ads are seen by the right people.
We decided to use Facebook Advertising Agency to collect all statistics to help you understand how Facebook marketing can benefit your business in 2022.
They’re even separated into sections that you can use to find out everything, from which age groups are fastest growing on Facebook to how to optimize your Facebook video content.
These 30 Facebook facts(Facebook Statistics) will help you make your Facebook marketing strategy a success.
India is the top country in terms of total Facebook users
It may surprise you, but only 10% of Facebook users are from the USA or Canada.
India has a staggering total of 290 million Facebook users. This represents 22.3% of India’s total population of 1.38 billion. India accounts for 17.7% of the world’s total population in 2021.
66% of all UK residents are Facebook users
Around 44.84 Million people use Facebook, which is 66% of the estimated UK population of approximately 67.9million.
On average, 1.62 BILLION people visit Facebook each day
This means that less than a quarter of all world’s population is active users daily!
Every minute, 400 people sign up for Facebook in 2021
More than 510,000 comments can be made in a single minute. There are also 293,000 status updates and 136,000 photos uploaded. A staggering 4 million posts have been liked. These numbers will only increase as the site expands and grows.
The platform’s fastest growing demographic is users 65 and over
Pew Research Center recently found that the number of Facebook users 65 and older increased the most from 2018 to 2019, growing by 26% to almost 40%. This new increase in potential users may make it worthwhile to consider how you can adapt your content to appeal this group.
Millennials (1977-1995) and Baby Boomers (466-44) both grew by 2%. Generation X, those born between 1965-1976, actually fell by 2%
An estimated 84% of US Millennials will be active users of Facebook by 2021. This makes them the largest audience. Generation X follows suit, with 74% of US Gen X users using Facebook.
Facebook is used by more than half of UK monthly active users at least once per day
Only 15.25 million of the UK’s total online population (an estimated 61.1 million in 2019) do not use Facebook. The remaining 43 million users use Facebook at most once per month.
After examining the trends that influence those who use Facebook, we can now turn our attention towards the platform itself. We will be looking at the statistics behind Facebook advertising for 2021.
Facebook Ad Statistics
The world of Facebook Ads continues to grow and expand every year. 2022 is no exception. Continue reading to find out more about current trends and statistics in advertising.
93% of Social Media Marketers Use Facebook Ads
Facebook Ads are a key component of most marketing strategies, not only in the UK but also internationally. With the ability to reach the billions that we have already discussed, Facebook Ads is well-known. No surprise then that Facebook Ads is used by the majority of digital marketers.
What is the best time to get Facebook traffic?
Recent research has shown that Wednesday and Thursday are the best days to visit Facebook. They are between 11 a.m. and 2 p.m.
This is when your potential to reach your target audience at its maximum potential.
Ad impressions increased by 37% in Q3 2019.
The number of monthly active users continues to rise, and so has the number Facebook ad impressions. It was also found that the average cost per ad has dropped by 6%
Mobile users account for 94% of all ad revenue
Zuckerberg declared in 2012 that “now we are a mobile company” and it doesn’t appear to be slowing down anytime soon. The social platform has seen a steady rise in its revenue, from an estimated 34.35 trillion dollars in mobile ads to 60 billion by 2021.
Later, we’ll discuss Facebook as a mobile platform.
Facebook Ad Spend reached $25.56 Billion in 2019
This is 106% more than the 12.37 billion ads spent in 2016.
All industries have a similar average CPC (cost per Click) for Facebook Ads. It is currently $1.70.
A recent study found that Finance and Insurance had the highest CPC, with $3.77, while apparel with just $0.45 was the lowest.
Facebook Stories are increasingly important to take into consideration
Facebook Stories, which mirrors those on Instagram, Youtube and Snapchat, is another important tool in the Facebook franchise. The platform attracted 150 million daily active users in its first 14 month and continues to grow.
Facebook Stories currently boasts an impressive 300,000,000 daily active users. It is worth considering adding to any marketing plan, as long as the appropriate audience is available.Facebook Statistics
Facebook Ad Performance can be improved by as much as 26% when used with News Feed Campaigns, and placement optimization.
Facebook Ads have the potential to reach 1.9 Million users
Hootsuite estimates that this reach is roughly 817 for female users and 1.08 millions for male users, with a 47/53 split.
Men between the ages of 25 and 34 are the largest audience on Facebook in 2021, representing 19% of all potential reach. Facebook users between 18-24 years old make up 15%. Female Facebook users between 24-35 and 24-35 make up 13%.
Facebook Mobile Statistics
Facebook’s mobile platform is crucial to its success. 94% of the network’s advertising revenue comes from mobile devices. We’ll now take a closer look into the mobile statistics and see how we can make them work for us.
Per day, Facebook mobile users spend 57 mins on the app
This is the average time people spend on Facebook every day. It amounts to 28 hours per month or 14 days a year. There are an estimated 20,000 minutes each year.
More than half of Facebook’s video revenue comes from mobile-first video ads
In 2021, more Facebook users will prefer a mobile app experience to a desktop one. Marketers should prioritize video content that is optimized for mobile viewing whenever possible.
Keep reading if you are interested in the latest trends in Facebook video content and how to optimize video content for maximum engagement.
88% of all users are on Facebook mobile
Another statistic that highlights how important the mobile platform is Facebook’s dominance in the U.S. mobile advertising market has seen its share increase from 20.9% previously.
This statistic does not include the recent acquisition by Facebook of social media giant Instagram. This will increase this statistic tremendously.
In 2019, mobile Facebook ads were responsible for approximately 36 billion calls to US companies.
This staggering figure was achieved by a combination of click-to call buttons and optimised landing page.
Phone calls are 10-15x more effective at converting interest into revenue than web leads. Therefore, a mobile social media marketing strategy should encourage this wherever possible.
Facebook Video Statistics
We’ve already discussed advertising trends, how people use Facebook and how many people use Facebook daily. And how the mobile platform is evolving and growing. Video content has also seen an increase in use and creation.
We break down the current state of video content in 2022 and offer some tips on how to add video content to your campaigns.
Facebook content is 11% dominated by videos
Globally, Facebook users watch an average of 100 million hours per day. More than 8 billion videos are viewed daily on the social media platform.
Facebook’s video content posts have the highest engagement rates
Status posts have a current engagement rate of 1.66%, while photo posts currently have an estimated 4.36% engagement. Video content posts have an estimated 6.4% engagement rate.
People share video content more than 89x more than any other type of social media content!
Videos posted to Facebook can reach 10 times more people than videos posted to other video sites like YouTube.
The potential to reach a larger audience through social media platforms is greater than ever as they grow along with their user base.
Video content has the highest engagement rate. The potential to reach more people than YouTube is another reason to create video content.
Formatting your video is very important
Recent research found that 85% of Facebook videos are viewed without sound. Most Facebook videos start without audio so visuals are important to grab people’s attention.
Subtitles can be helpful if your video content starts with dialogue.
Videos of Landscape versus Square
It’s important that you remember to create Facebook video content for mobile platforms. On average, square videos get 35% more views per month than landscape videos.
Facebook’s average time spent on Facebook is 10 seconds
A Facebook video that is viewed for more than 3 seconds counts as a view. It is considered a view if the video is viewed for more than 3 seconds. This means that your content has been actively digested and received by viewers. A goal of 10 seconds or more is a great goal. It’s also a good idea to aim for a 30-45 second average watch time.
What does this all mean?
We have examined the current state of Facebook advertising, Facebook’s mobile platform, Facebook demographics and the importance to create optimised video content for 2022. It’s now time to put it all together and to focus on what to do with the information we have.
Facebook is a dominant factor in every marketing strategy, thanks to its record-breaking annual revenue of 60 Billion in mobile ads and a rise in new audiences.
There are some things you should be aware of when analyzing the current trends. You should be considering whether Facebook Stories may be an option to reach your target audience. It seems that Facebook Stories use is increasing with each quarter.
Native Facebook video content is another popular medium. Native video content is becoming more important for any marketing plan as Facebook places greater emphasis on native content.
If you would like to know more information about how we at CartCoders’ SEO Experts can help perfect your Facebook marketing strategy, why not send us an email at firstname.lastname@example.org, or get in touch here.
You can also read our case study, where we explain how we generated PS1.6m in sales for our eCommerce client by using Facebook Ads.